Est. 2011 · Bangalore · Delhi · Mumbai · Dubai

Your audience is
watching the game.
Are you in it?

ITW Universe is India's complete sports, entertainment and lifestyle marketing ecosystem. One brief activates sponsorships, influencers, events, media, OOH and digital — across 142 properties and 4 continents.

Explore 600+ Assets → Talk to a Specialist AI Consultation

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By the Numbers

₹362Cr

Media Facilitated FY24

1,000+

Brands Partnered

10/10

IPL Franchises

142

Partner Properties

COCA-COLA ◊ MAHINDRA ◊ TATA ◊ DREAM11 ◊ PANASONIC ◊ RELIANCE ◊ MYNTRA ◊ VIVO ◊ PEPSI ◊ COCA-COLA ◊ MAHINDRA ◊ TATA ◊ DREAM11 ◊

The Ecosystem

One brief.
Eight studios.

You describe the outcome. Our divisions orchestrate everything — sponsorships, creators, events, media, OOH, digital, experiences, strategy — as one connected campaign.

01

Catalyst

Sports sponsorships & media partnerships. All 10 IPL franchises, WPL, PKL, ISL and 140+ global properties.

02

Influence

Creator marketing & influencer partnerships. 100K+ creator roster, production and amplification.

03

Playworx

Live event production, activations and experiential marketing at scale.

04

Mediaworx

Full-funnel media buying, planning & placement across broadcast, digital and print.

05

DOOH

Digital out-of-home: stadium screens, transit, airport and retail network.

06

UXP

Sports tourism & experiential packages. Stadium hospitality, fan zones, travel integration.

07

IO

Performance marketing, programmatic, analytics and digital attribution.

08

Arc

Strategy, compliance, contract architecture and rights management.

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Proven Outcomes

We don’t show decks.
We show receipts.

CASE 01 · FMCG Coca-Cola × 10 IPL Franchises

Multi-Sport Ecosystem

Coca-Cola India

₹250Cr+

Media value generated

IPL, WPL, PKL, ISL partnerships plus digital influencer campaigns reaching 50M+ consumers across 4 seasons.

Read the full study →

CASE 02 · AUTOMOTIVE Mahindra — Multi-Sport Portfolio

Integrated Campaign

Mahindra Group

₹150Cr+

Integrated campaign value

Cricket + automotive sponsorship + live event activations + OOH network reaching 100M+ touch-points across 4 continents.

Read the full study →

All case studies →

Marketplace

600+ assets.
Browse like you’re shopping.

01

Trending this week View all 247 →

IPL · CRICKET Ground branding · LED perimeter

Standard A·01

IPL Ground LED — Per Match.

30-second rotation across the perimeter LED during live play.

From

₹15,00,000

View →

ICC · CRICKET World Cup 2027 · Associate

Premium A·02

ICC World Cup 2027 Associate.

Global associate partnership. Broadcast in 180+ countries.

Custom

On request

Enquire →

WPL / PKL Title partnership tier

Exclusive A·03

WPL & PKL Title partnerships.

Tournament naming rights, player endorsements, 100+ broadcast territories.

By invitation

Bespoke pricing

Talk to an Expert →

Intelligence Layer

Brief the machine.
Get a plan in 12 seconds.

UNIVERSE · AI BRIEF INTAKE

01 ↗All 10 IPL teams + digital amplification for tech brand

02 ↗Sport + entertainment + OOH combo for FMCG launch

03 ↗Cricket + celebrity endorsement + event activation

04 ↗Festival main-stage rights with artist integration

05 ↗ISL title partnership bundle with broadcast mix

06 ↗Cross-sport mega bundle: cricket × football × kabaddi

Open full consultation → Universe AI assembles plans and estimates — pricing and final terms are always confirmed by a specialist.

Private · Encrypted · ≤12s avg response · No login required

Three Paths

Where are you
coming from?

Path A

I Want to Sponsor

Browse 600+ sponsorship assets across 6 verticals. Filter by budget, reach, vertical or region.

→ Marketplace 600+ assets

Path B

I Need a Strategy

Expert guidance on sponsorship ROI, audience fit and full-stack campaign architecture.

→ Services 8 divisions

Path C

I Own a Property

List your event, team or festival. Connect with 1,000+ brands actively evaluating inventory.

→ Partner Hub 120+ partners

Begin

Not sure where
to start?

Our sponsorship experts match you with the perfect assets for your brand goals, audience and budget.

Submit a brief → Schedule a consultation

Your audience iswatching the game.Are you in it?

One brief.Eight studios.

We don’t show decks.We show receipts.