05 · Vertical · Lifestyle
Lifestyle.
Lifestyle.
Sports Tourism
& Wellness.
Thirty-six properties across food festivals, travel IP, fashion weeks and wellness events. Smaller audiences, higher intent. Brands investing here measure conversion, not awareness.
FIG·01Lifestyle · editorial shoteditorial
Lifestyle · by the numbers · FY26
source · ITW Data
78
Total Properties
8L+
Participants
₹300Cr+
Market Size
50+
Events per Year
The year in lifestyle
Download PDF →
The calendar.
Q1 · Jan–Mar
Fashion Week
LFW, WIFW, couture circuit
● peak availability
Q2 · Apr–Jun
Summer travel
Hills, beaches, travel-IP
● opening windows
Q3 · Jul–Sep
Food & wellness
Food festivals, yoga circuits
● 48% sold
Q4 · Oct–Dec
Wedding season
Wedding expos, fashion, gifting
● pre-sale closing
Shaded cell shows current quarter. Availability updates weekly.
As of 18 Apr 2026
Flagship properties.
6 of 36 · see all →A·69Lakmé Fashion Week
Fashion · Week
74% sold
Lakmé Fashion Week
Title · 6 days · 40 shows
From ₹9.6Cr
A-band
A·65Saffron Food Fest
Food · Festival
Hot ✦
Saffron Food Fest
Title partner · 4 cities · 12 days
₹5.2Cr / edition
A-band
A·74Himalayan travel series
Travel · IP
Available
Himalayan travel series
Branded content · 10 episodes
₹2.8Cr · season
B-band
A·12Namaste Yoga Day circuit
Wellness · Series
4 available
Namaste Yoga Day circuit
30 cities · IDY window · branded
From ₹1.4Cr
B-band
A·70Private dining category
HNI · Club
Available
Private dining category
Chef's-table · 12 cities · invite
₹1.1Cr · annual
C-band
A·34Wedding category platform
Weddings · Digital
Available
Wedding category platform
Pan-India · Oct–Feb · digital-first
₹2.2Cr · season
B-band
Our desk
The lifestyle team.
Twelve specialists across Mumbai and Delhi. Five from editorial, four ex-agency fashion, two from travel IP, one runs our HNI desk.
Meet the Catalyst division →
ITW Lifestyle Lead
11 yrs
Lifestyle lead · Mumbai · ex-Condé Nast
ITW Tourism Lead
9 yrs
Food & travel · ex-Conde Traveller
ITW Events Lead
8 yrs
Fashion · ex-Vogue India