The honest FAQ.

We don't carry the overhead of a 600-person agency, and we don't have a media-buying arm that needs to hit volume targets. Our fee is 6–9% fixed — not the 12–18% margin-stack most buyers are used to. You pay the property owner the actual clearing price. The difference goes back to you.

Real. Band medians come from the last 4 quarters of actual cleared deals across our desk, refreshed every quarter. The band you'll pay inside — that's the negotiation. But the midpoint is the midpoint.

No. The fee on the rate card is what the talent receives, minus their agent's cut if they have one. We make our money on the service layer — brief, shortlist, contract, manage — not on markup.

For a D or C-band self-serve asset via the marketplace: same day. For A-band and above: 14–28 days from first brief to signed term-sheet, depending on category exclusivity negotiations. S-band titles average 6 weeks. If you need it faster, ask — we've done 5 days to signed for a cricket tent-pole twice in the last year.

Most of our clients do. We frequently run alongside a primary agency as a specialist layer on specific categories (often cricket, or talent, or creator IP). The marketplace also works if you want to buy a single asset without putting it through your existing partner.

Yes, for anything B-band and below, via the marketplace. For A and above, we insist on at least a 2-week onboarding to ensure clean delivery. Execution failures are too common in this category.

Brand lift (pre/post surveys, n=3,000 minimum) plus search-lift, plus direct-attribution where there's a coupon/code/landing, plus our media-mix model that rolls sponsorship into the broader marketing P&L. Full methodology doc ships with every A-band-plus engagement. We'll also tell you when we don't know.

If the promised reach number misses by >15%, we make it up in free media the following season. It's triggered about 4% of the time. No other agency in India offers this. It's included by default in every deal above ₹2Cr.

Mostly the former. The AI does four things well: triaging inbound briefs, matching briefs to available inventory, drafting first-pass shortlists for category exclusivity, and building the delivery tracker. It does not set prices, negotiate, or write the final pitch. Humans still do that because the stakes reward the effort.

No. Client briefs never enter a training set. Our AI runs on per-tenant context only. Full DPA available on request.

Rarely. Most buys are annual. Multi-year is only required when the property owner insists (most common in S-band titles), and you get 8–14% discount in exchange.

Every contract has a force-majeure clause and a talent-substitution clause. Postponements are typically rescheduled with no additional cost. Talent injuries trigger a makegood: free additional posts, or a substitute athlete of equal fee band, your choice.