CSK×DSGBundle campaign imagery
How DreamSetGo bundled eight assets into one story.
4 tournament properties, 2 creators, 1 hospitality package, 1 film — and a single brief that held them together.
ITW Sports Specialist · 14 Apr12 min
The ITW Journal · Est. 2019
ISSUE 046 · APRIL 2026
Dispatches
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Reporting, data and field notes on sport, entertainment and creator economies in India — written by our specialists, edited to print-magazine standard.
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01 · COVERMS Dhoni on the Ranchi roadportrait · A·046
Issue cover · Dispatch
Read the cover story →
The 200-crore audience.
We spent six months inside the data stacks of four leagues. What we found was not a market; it was a new reading public — louder, younger, more vernacular than the old sports economy ever imagined.
NV
Nikhil Venkatesh
18 Apr 2026 · 14 min read
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Latest filings.
46 articles · 12 contributorsIPL/25Stadium long-lens
The unbundling of IPL sponsorship.
For fifteen years, title, central, on-ground, digital were sold in one envelope. In 2026 that bundle has fractured into twenty-three products.
Nikhil V. · 12 Apr6 min
FIG·011CTV growth chart (tier-2)
The rise of the tier-2 fan.
CTV households in Jaipur, Lucknow and Bhubaneswar are growing 3× faster than in the metros. Here's what advertisers still get wrong.
Nikhil V. · 08 Apr9 min
MSDDhoni portrait (b&w)
MS Dhoni, at ease.
A long conversation about longevity, risk, and why the captain-cool thing never actually meant what you thought it meant.
Sneha D. · 30 Apr22 min
RC·08Creator shoot
Creator rate-cards that scale.
Why the ₹80K-per-reel tier is quietly the backbone of Indian brand spend — and how to buy it without overpaying.
Priya M. · 08 Apr5 min
SB·26Sunburn stage night
Three nights at the Sunburn stage.
What a festival looks like from behind the truss: nineteen brand negotiations, four weather scares, and one moment that worked.
Vikram B. · 04 Apr8 min
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