Pulse archive.
Every edition of ITW Pulse, since day one. The daily briefing that 24,000+ sponsorship professionals open before their morning coffee.
142Editions
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July 2026
#142
8 Jul 2026
IPL retention window opens: franchises scramble for marquee talent. Sphere India confirmed for 2028 launch in Mumbai.
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#141
7 Jul 2026
OTT ad rates surge 34% year-on-year. Nike exits cricket sponsorship; Under Armour in early conversations with BCCI.
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#140
4 Jul 2026
Esports league valuations double in 12 months. DPDPA compliance deadline looms for event organisers.
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#139
3 Jul 2026
Razorpay enters sports sponsorship with ISL title bid. CTV ad spend crosses $100M in India for first time.
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#138
2 Jul 2026
WPL Season 3 sponsorship revenues up 67%. Virtual signage technology adopted by three more IPL franchises.
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#137
1 Jul 2026
Q2 2026 sponsorship index: ₹4,200Cr in deals signed. Half-year review and market outlook inside.
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June 2026
#136
30 Jun 2026
Tata Group consolidates sports portfolio under single entity. Fan engagement tech funding hits record in Asia-Pacific.
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#135
27 Jun 2026
Music festival sponsorship playbook: why brands are pivoting from cricket to culture. Sunburn deal analysis.
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#134
26 Jun 2026
FIFA 2026 approaching: Indian sponsors' global playbook. Five brands confirmed for World Cup activations.
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#133
25 Jun 2026
D2C brands displace legacy FMCG in jersey sponsorship wars. Boat, Noise, and Fire-Boltt battle for cricket real estate.
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#132
24 Jun 2026
Athlete-creator economy worth ₹800Cr annually. LinkedIn launches Sports Business hub for Indian market.
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#131
23 Jun 2026
Kabaddi's second screen strategy paying dividends: 4x engagement lift. Pro Kabaddi League introduces fantasy integration.
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#130
20 Jun 2026
Sports tourism sponsorship: a ₹15,000Cr opportunity nobody is talking about. Deep dive with data.
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#129
19 Jun 2026
Clean room data partnerships reshape sponsorship measurement. Three case studies from IPL 2026.
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#128
18 Jun 2026
Programmatic in-stadia: the next frontier. How LED perimeter boards are becoming real-time bidding inventory.
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#127
17 Jun 2026
Women's sport sponsorship up 142% since 2024. Brand safety driving the shift — not just optics.
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#126
16 Jun 2026
IPL 2026 post-mortem: winners, losers, and the ₹12,000Cr sponsorship economy dissected.
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#125
13 Jun 2026
State-level sports sponsorship: untapped markets in Tier 2 and Tier 3 cities. Maharashtra, Tamil Nadu lead.
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#124
12 Jun 2026
AI-powered sponsorship valuation: early results from ITW's internal models show 23% more accurate pricing.
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#123
11 Jun 2026
Hospitality revenue per square foot: how premium venues are monetising beyond the match. Wankhede case study.
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