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Work · 2011–2026

640 partnerships. Proven & measured.

The full ledger. How India's leading brands activated across sports, entertainment and lifestyle. Every case below is peer-reviewed with brand-side confirmation.

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§ Featured · 2026

Featured work.

§ Campaign of the year · 2024/25
HERO · CS·01 Chennai Super Kings × DreamSetGo 16:12
Cricket · IPL 2025 6-month campaign

How DreamSetGo drove 380% ticket-bundle sales across every IPL fixture.

Co-branded hospitality with CSK across all home fixtures. ITW Catalyst structured the rights, ITW UXP built the bundles, ITW IO made the films, ITW Influence activated creators.

ROI
3.8×
Reach
22M
Recall lift
+47%
Divisions
4
§ All case studies · 12 of 48 Avg. ROI across cases: 3.2×
CS·02Tata × WPL 2025
Cricket24 weeks

Tata Group launches WPL title sponsorship.

Inaugural Women's Premier League rights, integrated brand narrative across all 10 franchises.

ROI
4.2×
Reach
35M
CS·03boAt × ISL 2024/25
Football32 weeks

boAt captures India's football audience.

Kit partner for 8 ISL clubs plus creator network across match-day content.

ROI
3.1×
Reach
18M
CS·04Maggi × Sunburn 2025
Entertainment4 weeks

Maggi captures Sunburn's after-hours audience.

Late-night food activation + main stage integration + festival-wide brand lock-up.

ROI
2.8×
Reach
8M
CS·05Nykaa × creator network
Lifestyle8 weeks

Nykaa Fashion's 420-creator Diwali launch.

ITW Influence assembled a network of 420 micro-influencers across 18 cities for synchronised drop.

ROI
5.1×
Reach
42M
CS·06Dream11 × BGMI Masters
E-sports12 weeks

Dream11's esports entry delivered full ROI within one quarter.

Title sponsorship of BGMI Masters + full broadcast package + creator co-streams.

ROI
3.4×
Reach
14M
CS·07Ultratech × stadium network
Multi-sport52 weeks

Ultratech's year-round stadium LED presence.

Every IPL, ISL and PKL match carried brand — integrated buy across 3 tournaments.

ROI
2.4×
Reach
120M
CS·08FreshBrew Coffee × ISL 2025
Fintech3 weeks

FreshBrew Coffee's first sports sponsorship.

A Pune-based D2C coffee brand's LED perimeter at 3 ISL matches, booked entirely through ITW Universe marketplace. Generated 12M impressions, 340% social lift, and 4.2x measured ROAS without a single sales call.

Budget
₹28L
ROI
4.2×
First-time sponsor Self-serve D-band

The ledger.

Sorted · most recent first
2026 · 14 entries ₹2,840Cr placed · 8 verticals
Apr '26 Tata Consumer IPL '26 · 3-asset package · Kohli lead
4.1× · active
Apr '26 Myntra Lakmé Fashion Week · title + digital
2.8× · closed
Mar '26 Dream11 PKL title · 3-year renewal
5.2× · active
Mar '26 CRED WPL campaign · 3 match-days
1.4× · miss
Feb '26 Zomato Lollapalooza India · title
3.6× · closed
Feb '26 Samsung ISL presenting · 2-year
2.2× · active
Jan '26 boAt BGMS title · creator league
6.4× · active
2025 · 92 entries expand all →
2024 · 108 entries expand all →
2018–2023 · 426 entries expand all →
AI · SIMILAR TO YOUR BRANDBased on recent searches

Cases most similar to your brand profile.

Universe matched your profile — FMCG beverage, Q2 launch, ₹5‑8Cr — against our 48 case studies. These three are the closest comparables.

92% match

Pepsi × IPL 2024

Ground + digital + creator mix. ₹6.2Cr spend, 4.1× ROI.

87% match

Thums Up × Sunburn

Festival stage integration + creator activation. ₹4.8Cr, 3.2× ROI.

81% match

Sting × ISL 2023/24

Kit + broadcast L-band. ₹5.6Cr, 2.9× ROI.

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