About ITW Universe · est. 2011

India's Largest Full-Stack Marketing Ecosystem.

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ITW Universe is part of ITW Consulting Private Limited — India's largest full-stack sports, entertainment, and lifestyle marketing ecosystem with 15+ years of excellence. We've evolved from boutique consulting to building the nation's most comprehensive platform covering sponsorships, digital campaigns, live events, media buying, OOH advertising, and sports experiences.

Numbers that matter
Founded2011 · Bangalore
Team50+ people
OfficesBangalore · Delhi · Mumbai · Dubai · London · USA
Partners1000+ brands · 10 IPL franchises
Facilitated FY24₹362Cr+
Home / About

What Makes Us Different.

01

AI-First Platform.

Intelligent matching engine that connects your brand with the perfect sponsorship asset using proprietary algorithms and real-time market data.

02

End-to-End Service.

From discovery and negotiation to activation and measurement — we handle the entire sponsorship lifecycle with strategic expertise and execution excellence.

03

Data-Driven Results.

Every recommendation backed by 15+ years of sponsorship data, audience insights, and ROI benchmarks across 50+ categories.

Leadership Team

Leadership.

L·01Bhairav Shanth · portrait

Bhairav Shanth.

Founder & CEO

Built ITW from boutique consultancy to India's largest full-stack sports & entertainment platform.

L·02Tareque Laskar · portrait

Tareque Laskar.

Co-Founder & Managing Director

Led ITW's multi-sport expansion and global operations across 4 continents.

L·03Priya Mehta · portrait

Priya Mehta.

Chief Revenue Officer, Head of ITW Catalyst

Drives revenue strategy and oversees the ₹250Cr+ deal ecosystem connecting brands with premium assets.

L·04Vikram Bhatia · portrait

Vikram Bhatia.

President, ITW Sports

Manages all 10 IPL franchises, cricket properties, and multi-sport partnerships across the portfolio.

L·05Sneha Deshpande · portrait

Sneha Deshpande.

VP Content & Editorial, Head of Playworx

Leads live entertainment, concerts, and experiential events connecting artists with engaged audiences.

L·06Arjun Sharma · portrait

Arjun Sharma.

VP Sales, Head of IMS

Drives sales excellence and leads the Influencer Marketing Services division with 500+ creator partnerships.

Meet the full team →
Awards & Recognition

Industry accolades.

Exchange4Media Sponsorship Agency.

Agency of the Year

Recognized as India's top sponsorship agency for strategic innovation and client impact.

2024 · 2025

FICCI Sports Business Awards.

Best Sports Marketing Agency

Honored for excellence in sports marketing strategy and execution.

2025

Campaign India Agency of the Year.

Sports Category

Leading innovator in sports marketing and brand activation campaigns.

2023 · 2024

ET Brand Equity Top 50 Marketing.

Marketing Companies

Ranked among India's top marketing companies driving growth and innovation.

2025
By The Numbers

Scale & impact.

₹362Cr+
Managed Annually
500+
Campaigns Per Year
800+
Verified Assets
142
Rights-Holder Partners
120+
Team Members
6
Offices, 4 Continents

What Makes ITW Different.

Dimension Traditional Agency Media Marketplace ITW Universe
Strategy Custom strategy per client Self-serve, no strategy AI-assisted strategy + specialist assigned
Inventory Limited to partner networks Open marketplace 800+ verified assets, exclusive properties
Pricing Opaque, negotiation-heavy Fixed rates Transparent tiers from ₹3.5L to ₹250Cr
Execution Outsourced to vendors Not included In-house 120+ team across 6 offices
Reporting Post-campaign PDF Basic analytics Real-time dashboard with ROAS tracking
Timeline · 2011–2026

Fifteen+ years.

2011 ITW Consulting Founded Bhairav Shanth & Tareque Laskar launch ITW in Bangalore — a boutique consulting firm focused on connecting brands with sports properties.
2011 IPL Breakthrough First major IPL franchise partnerships secured. ITW becomes a recognized name in Indian cricket sponsorship, building the foundation for sports marketing dominance.
2014 Celebrity Management & ITW Playworx Expanded into celebrity management and live entertainment. ITW Playworx launches as a dedicated vertical for concerts, tours, and experiential events.
2016 Multi-Sport Expansion Expanded beyond cricket into ISL (football), PKL (kabaddi), and other emerging leagues. Established ITW as India's only truly multi-sport sponsorship consultancy.
2018 ITW Influence & Digital Era Launched ITW Influence — a dedicated influencer marketing vertical. Managed 500+ influencer campaigns, bridging traditional sponsorship with digital-first brand building.
2020 Global Expansion — Dubai & London ITW MEA opens in Dubai. London office follows. ITW becomes a 4-continent operation serving international brands entering Indian sports.
2021 ITW Mediaworx & DOOH Launch Full-stack media buying arm (ITW Mediaworx) and nationwide out-of-home advertising network (ITW DOOH) launched — covering airports, malls, highways, and transit.
2022 All 10 IPL Franchises ITW achieves the historic milestone of partnering with all 10 IPL teams. Also manages ICC Cricket World Cup activations and Ed Sheeran's India tour.
2023 ITW Catalyst 2.0 & UXP ITW Catalyst evolves into 2.0 — a ₹250Cr+ deal ecosystem. ITW UXP (sports tourism) launches with Marriott Bonvoy cricket fan experiences. MS Dhoni management portfolio expands.
2024 ₹362Cr+ & 8 Divisions Record year: ₹362Cr+ media facilitated, 1000+ brand partnerships. All 8 divisions (Catalyst, Influence, Playworx, Mediaworx, IO, DOOH, UXP, Arc) fully operational. Diljit Dosanjh tour managed.
2025–26 ITW Universe Platform Launch India's first AI-powered marketing marketplace goes live. Self-serve discovery, transparent rate cards, AI consultation, and end-to-end digital checkout — India's first AI-powered marketing marketplace launches.

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