The business
behind the
broadcast.
Long-form conversations with the people who build, buy and sell sport, entertainment and lifestyle in India. Hosted by Nikhil Venkatesh. New episode every other Thursday.
Why Tata bets on sport over television.
Rajiv Mehta on rewriting Tata Consumer's media mix, measuring brand lift in cricket, and what changed after they dropped GEC primetime.
All episodes.
42 episodes · newest firstThe creator who turned down ₹2 crore.
Prajakta Koli on owning IP, saying no to brand deals, and why YouTube India's economics are broken.
Inside the IPL auction war room.
An anonymous franchise CEO on bidding strategy, the ₹18.5Cr ceiling, and why purse management is harder than it looks.
How Sunburn scaled to 3 lakh fans.
Karan Singh on venue economics, brand integration at festivals, and the insurance nobody tells you about.
The CMO who killed the TV plan.
Meera Sharath Chandra on moving 60% of media budget to sport sponsorship and what the board said.
ISL Year 11: the missing audience.
Arunava Chaudhuri on why Indian football's broadcast numbers stalled and what the league needs next.
Measuring what matters.
Dr. Sandeep Menon on MMM vs. last-click, why brand-lift studies lie, and the metric every sponsor ignores.
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