04 · Vertical · Entertainment
Entertainment.
Entertainment.
Bollywood to
Global Tours.
Forty-two properties across film, music festivals, streaming originals and concert IP. This is where brand-story meets mass scale, and where integration outperforms interruption by measurable margins.
FIG·01Entertainment · editorial shoteditorial
Entertainment · by the numbers · FY26
source · ITW Data
124
Total Properties
50L+
Event Attendees
₹500Cr+
Market Size
200+
Events per Year
The year in entertainment
Download PDF →
The calendar.
Q1 · Jan–Mar
Awards + festival
Filmfare, IIFA, Sundance cycle
● high availability
Q2 · Apr–Jun
Summer tentpoles
Eid + IPL OTT · release window
● 58% sold
Q3 · Jul–Sep
Concert season
Live tours · festival circuit
● opening windows
Q4 · Oct–Dec
Diwali + year-end
Festive releases · biggest window
● pre-sale closing
Shaded cell shows current quarter. Availability updates weekly.
As of 18 Apr 2026
Flagship properties.
6 of 42 · see all →A·93Diwali tentpole integration
Film · Integration
2 slots left
Diwali tentpole integration
Hero placement · 2 films · co-branded
From ₹8Cr
A-band
A·67Lollapalooza India
Festival · Title
Hot ✦
Lollapalooza India
Title partner · 3-day festival · city
₹14Cr / edition
S-band ✦
A·88Streaming original · 8 eps
OTT · Original
Available
Streaming original · 8 eps
In-show integration · lead sponsor
₹6.4Cr · season
A-band
A·76Pan-India tour partner
Concert · Tour
3 available
Pan-India tour partner
6 cities · major artist · title-level sponsorship
From ₹5Cr / tour
A-band
A·90Category sponsor · awards
Awards · Category
Available
Category sponsor · awards
Named award · broadcast window
₹2.8Cr · edition
B-band
A·64Playlist curation category
Music · Digital
Available
Playlist curation category
Platform-level · audio + display
₹1.9Cr · annual
C-band
Our desk
The entertainment team.
Sixteen specialists across Mumbai and Delhi. Six ex-studios, four ex-OTT platforms, three from live events, three writing the talent strategy.
Meet the Catalyst division →
ITW Entertainment Lead
14 yrs
Entertainment lead · Mumbai · ex-Yash Raj
ITW Creative Lead
9 yrs
Music & live · Delhi · ex-BookMyShow
ITW Production Lead
7 yrs
Streaming · ex-Prime Video