02 · Vertical · Sport
Football.
Football.
Indian Football
Evolution.
Reach 3.8Cr+ viewers across ISL, I-League, and international tournaments. Football sponsorship in India grew 42% YoY — and ITW manages partnerships across all major leagues.
FIG·01Football · editorial shoteditorial
Football · by the numbers · FY26
source · ITW Data
142
Total Properties
3.8Cr
ISL Viewership
₹350Cr+
Market Size
8 Leagues
Major Leagues
The year in football
Download PDF →
The calendar.
Q1 · Jan–Mar
ISL Final + I-League
Finals window, max eyeballs
● peak availability
Q2 · Apr–Jun
Super Cup
Cup competition · 10 cities
● 64% sold
Q3 · Jul–Sep
Pre-season + Durand
Durand Cup, pre-season tours
● opening windows
Q4 · Oct–Dec
ISL opens
Season kick-off · 12 clubs
● early-bird closing
Shaded cell shows current quarter. Availability updates weekly.
As of 18 Apr 2026
Flagship properties.
6 of 58 · see all →A·49ISL Title sponsorship
ISL · Title
78% sold
ISL Title sponsorship
Main title · 3-year · presenting rights
From ₹34Cr / yr
S-band ✦
A·32Mohun Bagan SG
Club · Team
Hot ✦
Mohun Bagan SG
Principal sponsor · kit front · matchday
₹18Cr / season
A-band
A·74English match presenter
Broadcast
Available
English match presenter
In-show integration · 80 matches
₹6Cr · season
B-band
A·66Tier-1 player ambassadors
Player · Ambassador
4 available
Tier-1 player ambassadors
Named footballers · annual · IP rights
From ₹4Cr / yr
A-band
A·77On-ground LED perimeter
Stadium · Perimeter
Per-match
On-ground LED perimeter
Rotating boards · 12 stadiums · flexible
From ₹18L · match
C-band
A·91Fantasy category sponsor
Fantasy · Digital
Available
Fantasy category sponsor
Exclusive category · app integration
₹8Cr · annual
B-band
Our desk
The football team.
Fourteen specialists across Goa, Kolkata and Mumbai. Six ex-league ops, four club-side partnerships, 2 data analysts. Tier-2 audience modelling..
Meet the Catalyst division →
ITW Football Lead
11 yrs
Football lead · Goa · ex-FSDL
ITW Digital Lead
8 yrs
Club partnerships · ex-Mumbai City FC
ITW Media Planner
6 yrs
I-League · grassroots · ex-AIFF