01 · Vertical · Sport
Cricket.
Cricket.
India's #1 Cricket
Platform.
From IPL to ICC World Cup, reach 4.2Cr+ daily viewers through partnerships across all 10 IPL franchises, WPL, and international cricket events.
FIG·01Wankhede long-lens · golden houreditorial
Cricket · by the numbers · FY26
source · ITW Data
187
Total Properties
4.2Cr
Avg Viewership
₹800Cr
Market Size
12
Major Tournaments
The year in cricket
Download PDF →
The calendar.
Q1 · Jan–Mar
Women's IPL
WPL, SMAT, BGT overlap
● peak availability
Q2 · Apr–Jun
IPL
74 matches · 60 days
● 93% sold · last-look only
Q3 · Jul–Sep
Asia Cup + tours
IND tours, domestic T20
● opening windows
Q4 · Oct–Dec
World Cup
ICC window · high demand
● pre-sale closing
Shaded cell shows current quarter. Availability updates weekly.
As of 18 Apr 2026
Flagship properties.
8 of 84 · see all →A·001IPL Ground LED
IPL · Ground Branding
Available
IPL Ground LED — Per Match
LED perimeter branding during IPL matches. High rotation visibility.
₹15,00,000
Standard
A·014ICC Events Associate
Cricket · International
Premium ✦
ICC Events Associate Partner
Associate status for ICC tournaments. Global broadcast + digital rights.
Starting from ₹5Cr
Premium
A·028Commentary booth
IPL · Broadcast
Available
Hindi commentary presenter
In-show integration · 60 matches · national feed
₹8Cr · season
B-band
A·036Player meet & greet
Player · Ambassadorship
8 available
Tier-1 player ambassadors
Named individuals · annual · IP rights included
From ₹12Cr / yr
S-band ✦
A·042On-ground perimeter
Stadium · Perimeter
Per-match
In-stadium LED perimeter
Rotating boards · 16 locations · flexible buy
From ₹38L · match
C-band
A·051Fantasy integration
Fantasy · Digital
Available
Fantasy category sponsor
Exclusive category · app integration · retargetable
₹14Cr · annual
A-band
Our desk
The cricket team.
Eighteen specialists across Mumbai and Bengaluru. 7 ex-players. 9 former league ops. 2 demand-model analysts.
Meet the Catalyst division →
ITW Sports Specialist
12 yrs
Cricket lead · Mumbai · ex-BCCI
ITW Marketing Lead
9 yrs
Women's cricket · WPL · ex-Star Sports
ITW Strategy Director
7 yrs
Data & planning · Bangalore · ex-Disney