06 · Vertical · Emerging
Emerging.
Emerging.
Be the First
Sponsor.
Twenty-four properties in categories that were niche yesterday. Pro Kabaddi's CPM sits at a fraction of cricket; it delivers three times the completion rate. Chess has the highest-ARPU audience in the country.
FIG·01Emerging · editorial shoteditorial
Emerging · by the numbers · FY26
source · ITW Data
52
Total Properties
Growing
Audience Base
₹200Cr+
Market Size
10+
Sports
The year in emerging
Download PDF →
The calendar.
Q1 · Jan–Mar
Kho-kho + chess
KKL season · Chennai GM cycle
● peak availability
Q2 · Apr–Jun
Creator IP windows
YouTube league circuit
● opening windows
Q3 · Jul–Sep
Kabaddi season
PKL · 12 teams · 13 weeks
● 58% sold
Q4 · Oct–Dec
Chess + boxing
FIDE window · WBC India
● closing
Shaded cell shows current quarter. Availability updates weekly.
As of 18 Apr 2026
Flagship properties.
6 of 24 · see all →A·21Bengaluru Bulls
PKL · Team
Available
Bengaluru Bulls
Principal sponsor · kit · 3-year
From ₹3.2Cr / yr
A-band
A·99Pro Kabaddi title
PKL · Title
Hot ✦
Pro Kabaddi title
League title · 13 weeks · national feed
₹14Cr / season
A-band
A·77Chennai Grandmasters
Chess · IP
Available
Chennai Grandmasters
Title partner · super-tournament
₹1.8Cr · edition
B-band
A·60YouTube super-league
Creator · League
3 available
YouTube super-league
Branded creator tournament · streamed
From ₹1.2Cr
B-band
A·39KKL title sponsor
Kho-kho · Title
Available
KKL title sponsor
New league · 22 matches · broadcast
₹2.4Cr · season
B-band
A·88WBC India fight night
Boxing · Card
Per-event
WBC India fight night
Title partner · 4 events
From ₹48L · event
C-band
Our desk
The emerging team.
Nine specialists. This is our fastest-growing desk. Four from emerging-league ops, three from creator-economy agencies, 2 analysts who build the demand models.
Meet the Catalyst division →
ITW Emerging Sports Lead
10 yrs
PKL & kabaddi · Hyderabad · ex-Mashal
ITW Analytics Lead
5 yrs
Creator IP · Bangalore · ex-MrBeast Asia
ITW Partnerships Lead
8 yrs
New formats · Delhi · ex-BCCI innovations