Arc.
Strategy meets
compliance.
Launched September 2025 — ITW Arc bridges brand strategy with regulatory compliance. Legal advisory, contractual oversight, rights protection, and brand safety across India's rapidly evolving sports and entertainment regulatory landscape.
Key services.
Regulatory Advisory
Navigating sports advertising regulations, gaming laws, BCCI/ICC guidelines, ASCI codes.
Contract Architecture
Sponsorship agreements, rights structuring, exclusivity clauses, IP protection.
Brand Safety & Risk
Due diligence on partners, compliance audits, crisis response protocols.
Featured clients.
6 highlights · see all →ITW Internal Legal × BCCI Negotiations
Legal advisory and negotiation support for BCCI partnership deals.
Fantasy Gaming Compliance
Regulatory compliance for Dream11, MPL, and fantasy gaming platforms.
Brand Safety Reviews
Comprehensive brand safety audits and partner due diligence.
IPL Sponsorship Structuring
Rights structuring and contract architecture for IPL sponsor deals.
Multi-Territory Rights Deals
Cross-border rights structuring and multi-territory deal oversight.
ASCI Code Compliance
Advertising standards compliance and ASCI code advisory.
How it works.
Risk Assessment
Regulatory landscape scan, compliance gap analysis, risk scoring.
Strategy Design
Legal structure recommendation, deal architecture, protection frameworks.
Contract Execution
Drafting, negotiation support, stakeholder alignment.
Ongoing Monitoring
Regulatory change alerts, compliance tracking, periodic audits.
The Arc team.
Legal counsel, compliance specialists, and regulatory advisors navigating the intersection of sports, entertainment, and India's evolving regulatory frameworks.
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