Catalyst Influence Playworx Mediaworx DOOH UXP IO Arc
Home / Services / Catalyst
01 · Division · Sports Consulting

Catalyst.
Sports sponsorship
at scale.

From IPL to ICC World Cup, ₹2,000Cr+ in sponsorship deals closed across all 10 IPL franchises. India's largest sports consulting practice, connecting brands with 140+ premium properties.

FIG·01Catalyst strategy room · deal tableeditorial
Catalyst · by the numbers · FY26 source · ITW Data
₹2,000Cr+
Deals Closed
140+
Properties
28
IPL 2024 Deals
89%
Cricket's Revenue Share
What we do

Key services.

All services →
01

Title Sponsorship

Naming rights for leagues, tournaments, and franchises. Full IP integration.

02

Team Sponsorship

Front-of-jersey, sleeve, helmet branding across IPL, WPL, PKL, ISL.

03

Strategic Advisory

Market sizing, rights valuation, competitive analysis, negotiation support.

Featured clients.

6 highlights · see all →
IPL · Title

Coca-Cola × IPL

Title sponsorship activation across 74 matches.

IPL · Team

Marriott Bonvoy × MI

Multi-year team partnership with Mumbai Indians.

IPL · Season

Mahindra × IPL 2024

Season-long brand integration and ground presence.

WPL · Team

Kajaria × RCB WPL

Women's Premier League front-of-jersey sponsorship.

IPL · Team

ITC × RCB

Strategic brand partnership with Royal Challengers Bangalore.

IPL · Digital

HDFC PayZapp × IPL 2024

Digital-first sponsorship with payment integration.

Our process See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our people

The Catalyst team.

India's most experienced sports consulting practice. Former league executives, brand strategists, and negotiation specialists under one roof.

View all divisions
Paroksh Chawla
CEO, ITW Catalyst · ex-GroupM
12 yrs
Chintan Jhaveri
Chief Commercial Officer · IPL specialist
10 yrs
ITW Senior Strategist
Data & Planning · Bangalore
8 yrs
The people behind the work

Meet the Catalyst team.

View full team →
Paroksh Chawla
CEO, Catalyst · 12 years
Send message →
Chintan Jhaveri
Chief Commercial Officer · 10 years
Send message →
Meera Iyer
Senior Strategist · 8 years
Send message →
Rohit Sharma
Rights Valuation Lead · 7 years
Send message →
From the journal

Catalyst insights.

All articles →
Ask AI →