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01 · Division · Sports Consulting

Catalyst.
Sports sponsorship
at scale.

From IPL to ICC World Cup, ₹2,000Cr+ in sponsorship deals closed across all 10 IPL franchises. India's largest sports consulting practice, connecting brands with 140+ premium properties.

FIG·01Catalyst strategy room · deal tableeditorial
Catalyst · by the numbers · FY26 source · ITW Data
₹2,000Cr+
Deals Closed
140+
Properties
28
IPL 2024 Deals
89%
Cricket's Revenue Share
What we do

Key services.

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01

Title Sponsorship

Naming rights for leagues, tournaments, and franchises. Full IP integration.

02

Team Sponsorship

Front-of-jersey, sleeve, helmet branding across IPL, WPL, PKL, ISL.

03

Strategic Advisory

Market sizing, rights valuation, competitive analysis, negotiation support.

Featured clients.

6 highlights · see all →
IPL · Title

Coca-Cola × IPL

Title sponsorship activation across 74 matches.

IPL · Team

Marriott Bonvoy × MI

Multi-year team partnership with Mumbai Indians.

IPL · Season

Mahindra × IPL 2024

Season-long brand integration and ground presence.

WPL · Team

Kajaria × RCB WPL

Women's Premier League front-of-jersey sponsorship.

IPL · Team

ITC × RCB

Strategic brand partnership with Royal Challengers Bangalore.

IPL · Digital

HDFC PayZapp × IPL 2024

Digital-first sponsorship with payment integration.

Our process See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our people

The Catalyst team.

India's most experienced sports consulting practice. Former league executives, brand strategists, and negotiation specialists under one roof.

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Paroksh Chawla
CEO, ITW Catalyst · ex-GroupM
12 yrs
Chintan Jhaveri
Chief Commercial Officer · IPL specialist
10 yrs
ITW Senior Strategist
Data & Planning · Bangalore
8 yrs
The people behind the work

Meet the Catalyst team.

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Paroksh Chawla
CEO, Catalyst · 12 years
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Chintan Jhaveri
Chief Commercial Officer · 10 years
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Meera Iyer
Senior Strategist · 8 years
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Rohit Sharma
Rights Valuation Lead · 7 years
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From the journal

Catalyst insights.

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