Catalyst.
Sports sponsorship
at scale.
From IPL to ICC World Cup — $250M+ in sponsorship deals closed across 20+ teams. India's largest sports consulting practice connecting brands with 140+ premium properties.
Key services.
Title Sponsorship
Naming rights for leagues, tournaments, and franchises. Full IP integration.
Team Sponsorship
Front-of-jersey, sleeve, helmet branding across IPL, WPL, PKL, ISL.
Strategic Advisory
Market sizing, rights valuation, competitive analysis, negotiation support.
Featured clients.
6 highlights · see all →Coca-Cola × IPL
Title sponsorship activation across 74 matches.
Marriott Bonvoy × MI
Multi-year team partnership with Mumbai Indians.
Mahindra × IPL 2024
Season-long brand integration and ground presence.
Kajaria × RCB WPL
Women's Premier League front-of-jersey sponsorship.
ITC × RCB
Strategic brand partnership with Royal Challengers Bangalore.
HDFC PayZapp × IPL 2024
Digital-first sponsorship with payment integration.
How it works.
Brief & Discovery
Understand objectives, audience, budget. Deep-dive into brand goals and competitive positioning.
Property Matching
AI-powered matching across 140+ properties. Data-driven affinity scoring and reach analysis.
Negotiation & Structuring
Terms, exclusivity, deliverables. Rights structuring and contract management.
Activation & Measurement
Campaign execution, ROI tracking. Real-time dashboards and post-campaign analytics.
The Catalyst team.
India's most experienced sports consulting practice. Former league executives, brand strategists, and negotiation specialists under one roof.
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