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02 · Division · Creator Marketing

Influence.
Creator marketing
that converts.

100K+ creators. From mega-celebrities to hyper-local nano-influencers — India's largest managed creator roster delivering bespoke campaigns with 3× better ROI than traditional media.

FIG·01Creator studio · ring lighteditorial
Influence · by the numbers · FY26 source · ITW Data
100K+
Creator Roster
₹3,375Cr
Market by 2026
3×
ROI vs Celebrity
80M+
India's Creators
What we do

Key services.

All services →
01

Campaign Management

End-to-end influencer campaigns: brief, matching, content creation, amplification.

02

Talent Partnerships

Celebrity to nano-influencer matching. Long-term brand ambassador programs.

03

Performance & Analytics

Real-time campaign tracking, engagement metrics, ROI attribution.

Featured campaigns.

6 highlights · see all →
Cricket · Celebrity

Byju's × India Cricket

Multi-platform creator campaign around cricket season.

Lifestyle · Creator

Zomato × URFI

Viral creator partnership driving app downloads.

Sports · Digital

CRED × Sports Creators

Sports creator collective for IPL season content.

IPL · Digital

Oppo × IPL Digital

Creator-led content strategy for IPL digital presence.

Finance · Nano

Groww × Finance Creators

Nano-influencer network for financial literacy content.

Fitness · Ambassador

Herbalife × Fitness Influencers

Long-term ambassador program with fitness creators.

Our process

How it works.

Step 01

Audience Mapping

Define target demographics, platforms, content style. Deep-dive into audience personas and behavior.

Step 02

Creator Matching

AI-scored matching from 100K+ roster by reach, engagement, affinity. Data-driven creator selection.

Step 03

Content & Amplification

Production, review, multi-platform distribution. Coordinated content rollout across channels.

Step 04

Measurement & Optimization

Real-time performance, A/B testing, ROI reporting. Continuous campaign optimization.

Our people

The Influence team.

Creator economy specialists across Mumbai, Bangalore, and Delhi. Platform experts, content strategists, and performance marketers building India's largest creator network.

View all divisions
ITW Influence Director
Creator Strategy · Mumbai · ex-Wunderman
10 yrs
ITW Digital Lead
Performance Marketing · Bangalore
8 yrs
ITW Content Head
Production & Amplification · Delhi
7 yrs
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