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02 · Division · Creator Marketing

Influence.
Creator marketing
that converts.

100K+ creators. From mega-celebrities to hyper-local nano-influencers — India's largest managed creator roster delivering bespoke campaigns with 3× better ROI than traditional media.

FIG·01Creator studio · ring lighteditorial
Influence · by the numbers · FY26 source · ITW Data
100K+
Creator Roster
₹3,375Cr
Market by 2026
3×
ROI vs Celebrity
80M+
India's Creators
What we do

Key services.

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01

Campaign Management

End-to-end influencer campaigns: brief, matching, content creation, amplification.

02

Talent Partnerships

Celebrity to nano-influencer matching. Long-term brand ambassador programs.

03

Performance & Analytics

Real-time campaign tracking, engagement metrics, ROI attribution.

Featured campaigns.

6 highlights · see all →
Cricket · Celebrity

Byju's × India Cricket

Multi-platform creator campaign around cricket season.

Lifestyle · Creator

Zomato × URFI

Viral creator partnership driving app downloads.

Sports · Digital

CRED × Sports Creators

Sports creator collective for IPL season content.

IPL · Digital

Oppo × IPL Digital

Creator-led content strategy for IPL digital presence.

Finance · Nano

Groww × Finance Creators

Nano-influencer network for financial literacy content.

Fitness · Ambassador

Herbalife × Fitness Influencers

Long-term ambassador program with fitness creators.

Our process See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our people

The Influence team.

Creator economy specialists across Mumbai, Bangalore, and Delhi. Platform experts, content strategists, and performance marketers building India's largest creator network.

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ITW Influence Director
Creator Strategy · Mumbai · ex-Wunderman
10 yrs
ITW Digital Lead
Performance Marketing · Bangalore
8 yrs
ITW Content Head
Production & Amplification · Delhi
7 yrs
The people behind the work

Meet the Influence team.

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Aditi Saxena
Influence Director · 10 years
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Vikram Reddy
Performance Lead · 8 years
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Neha Gupta
Content Head · 7 years
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Kabir Malhotra
Creator Partnerships · 5 years
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From the journal

Influence insights.

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