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06 · Division · Sports Tourism & Experiences

UXP.
Unforgettable
sports experiences.

Curated sports travel packages, VIP hospitality, athlete interactions, and destination activations. From Formula 1 pit lanes to cricket with legends — ITW UXP delivers once-in-a-lifetime sporting moments.

FIG·01F1 pit lane · VIP hospitalitypremium
UXP · by the numbers · FY26 source · ITW Data
$14.8B
Sports Tourism India
22.3%
CAGR to 2033
71%
Indians Want Sports Travel
50+
Events Covered

Key services.

3 core capabilities
01

VIP Hospitality

Stadium suites, player lounges, courtside seats, premium hospitality packages for corporate & consumer.

02

Sports Travel Packages

Curated itineraries: flights + accommodation + event tickets + sightseeing + transfers.

03

Athlete Experiences

Meet-and-greets, training sessions with pros, golf with legends, coaching clinics.

Our process See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our desk

The UXP team.

Specialists in sports tourism, VIP hospitality, and curated travel experiences. Deep relationships with global event organizers and premium venues.

Meet all divisions →
ITW UXP Director
Sports Hospitality · Mumbai · ex-Kuoni
13 yrs
ITW Travel Lead
International Operations · Delhi
9 yrs
ITW Experiences Head
VIP Programs · Bangalore
7 yrs
The people behind the work

Meet the UXP team.

View full team →
Amit Khanna
UXP Director · 12 years
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Nisha Patel
Sports Tourism Lead · 9 years
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Varun Deshpande
Experience Design · 8 years
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Riya Choudhury
Hospitality Lead · 7 years
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