03 · Division · Live Events & Experiential
Playworx.
Playworx.
Experiences that
move audiences.
300+ activations yearly. From concert tours to stadium fan zones, ITW Playworx is India's premier brand experience network — creating immersive moments across sports, entertainment, and lifestyle.
FIG·01Stadium fan zone · confettiexperiential
Playworx · by the numbers · FY26
source · ITW Data
300+
Activations / Year
₹14.3B
India Events Market
7
Offices Globally
12+
Years Live
Key services.
3 core verticals
01 · Brand Activations
Brand Activations
Stadium fan zones, experiential pop-ups, product launches, sampling campaigns.
02 · Live Event Production
Live Event Production
Concerts, award shows, corporate events, MICE, festival programming.
03 · Branded Entertainment
Branded Entertainment
In-film integrations, content partnerships, celebrity appearances, merchandise.
Select clients.
6 featured partnershipsC·001Oppo × IPL Fan Zone
Brand Activation
Oppo × IPL Fan Zone
C·002JSW Cement × Ground Activation
Ground Activation
JSW Cement × Ground Activation
C·003Havells × Cricket Hospitality
Hospitality
Havells × Cricket Hospitality
C·004ABFRL × Fashion Week
Fashion Event
ABFRL × Fashion Week
C·005Ola × Launch Event
Product Launch
Ola × Launch Event
C·006A.R. Rahman × Concert Tour
Concert Tour
A.R. Rahman × Concert Tour
Process
Start a project →
How it works.
01
Concept & Design
Creative ideation, venue scouting, 3D visualization
02
Production & Build
Stage design, technical production, vendor management
03
Execution & Staffing
On-ground team, guest management, real-time coordination
04
Measurement & PR
Post-event analytics, media coverage, social amplification
End-to-end event lifecycle. Typical timeline 8–16 weeks.
ITW Playworx
Our team
The Playworx team.
Experienced event professionals across Mumbai, Delhi, and Bangalore. From stadium activations to concert production.
Meet the full team →
Sidharth Ghosh
15 yrs events
ITW Playworx Director · Mumbai
Manish Puri
12 yrs
Director · Live Productions · Delhi
ITW Events Lead
9 yrs
Experiential · Bangalore · ex-OML