03 · Division · Live Events & Experiential
Playworx.
Playworx.
Experiences that
move audiences.
300+ activations yearly. From concert tours to stadium fan zones, ITW Playworx is India's premier brand experience network — creating immersive moments across sports, entertainment, and lifestyle.
FIG·01Stadium fan zone · confettiexperiential
Playworx · by the numbers · FY26
source · ITW Data
300+
Activations / Year
₹14.3B
India Events Market
7
Offices Globally
12+
Years Live
Key services.
3 core verticals
01 · Brand Activations
Brand Activations
Stadium fan zones, experiential pop-ups, product launches, sampling campaigns.
02 · Live Event Production
Live Event Production
Concerts, award shows, corporate events, MICE, festival programming.
03 · Branded Entertainment
Branded Entertainment
In-film integrations, content partnerships, celebrity appearances, merchandise.
Select clients.
6 featured partnershipsC·001Oppo × IPL Fan Zone
Brand Activation
Oppo × IPL Fan Zone
C·002JSW Cement × Ground Activation
Ground Activation
JSW Cement × Ground Activation
C·003Havells × Cricket Hospitality
Hospitality
Havells × Cricket Hospitality
C·004ABFRL × Fashion Week
Fashion Event
ABFRL × Fashion Week
C·005Ola × Launch Event
Product Launch
Ola × Launch Event
C·006A.R. Rahman × Concert Tour
Concert Tour
A.R. Rahman × Concert Tour
Our process
See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our team
The Playworx team.
Experienced event professionals across Mumbai, Delhi, and Bangalore. From stadium activations to concert production.
Meet the full team →
Sidharth Ghosh
15 yrs events
ITW Playworx Director · Mumbai
Manish Puri
12 yrs
Director · Live Productions · Delhi
ITW Events Lead
9 yrs
Experiential · Bangalore · ex-OML