04 · Division · Media Buying & Planning

Mediaworx.
Every screen,
every audience.

Integrated media buying across TV, digital, OTT, and print. Transparent, data-driven placement — from Star Sports live cricket to regional digital platforms. Full-funnel brand media delivery.

View media options → ✦ Plan media strategy

FIG·01Broadcast control room · monitorseditorial

Mediaworx · by the numbers · FY26 source · ITW Data

₹1.5T

India Ad Revenue 2025

745M

Weekly TV Reach

63%

Digital Ad Share

₹947B

Digital Ad Spend

Key services.

3 core verticals

01 · Broadcast Media

Broadcast Media

TV advertising across Star Sports, DD Sports, Sony Sports Network. Live sports placements.

02 · Digital & OTT

Digital & OTT

Cross-platform digital campaigns. JioCinema, Hotstar, SonyLIV, YouTube ad placements.

03 · Print & Radio

Print & Radio

Newspaper, magazine, and radio spot buying. Regional and national coverage.

Select clients.

6 featured partnerships

C·001Coca-Cola × IPL TV

Broadcast

Mastercard × Cross-Platform

Process

How it works.

Start a campaign →

Audience & Data

Target audience profiling, reach modeling, platform analysis

Media Planning

Channel mix optimization, budget allocation, scheduling

Buying & Placement

Negotiated rates, programmatic + direct, cross-platform

Reporting & Attribution

Real-time dashboards, ROI tracking, optimization

Full-funnel media lifecycle. Campaign setup in 5–10 business days. ITW Mediaworx

Our team

The Mediaworx team.

Media specialists across Mumbai, Bangalore, and Delhi. Broadcast, digital, and cross-platform strategy experts.

Meet the full team →

ITW Media Director

Broadcast Specialist · Mumbai · ex-Dentsu

14 yrs

ITW Digital Lead

Programmatic · Bangalore

9 yrs

ITW Planning Head

Cross-Platform Strategy · Delhi

11 yrs

From the journal.

All Mediaworx writing →

Dispatch · Cover

The ₹1.5 trillion ad market.

16 min

Analysis

Why sports media is different.

8 min

Data

OTT's 19% growth story.

6 min

Mediaworx.Every screen,every audience.