Catalyst Influence Playworx Mediaworx DOOH UXP IO Arc
Home / Services / IO
07 · Division · Digital Media

IO.
Performance-driven
digital.

Programmatic advertising, search, social, OTT, and app placements across 100+ digital properties. Real-time bidding, data-driven targeting, and full-funnel attribution — from awareness to conversion.

FIG·01Dashboard analytics · data visualizationdigital
IO · by the numbers · FY26 source · ITW Data
₹30KCr
Programmatic Spend
19%
YoY Growth
100+
Digital Properties
45%
Digital Ad via Programmatic
What we do

Key services.

All services →
01

Programmatic Advertising

Real-time bidding, audience targeting, cross-platform delivery via DSPs and SSPs.

02

Search & Social

SEM, SEO, paid social campaigns across Google, Meta, LinkedIn, X, and regional platforms.

03

OTT & Streaming

Video ad placement across JioCinema, Hotstar, SonyLIV, YouTube, and 50+ streaming platforms.

Featured clients.

6 highlights · see all →
Sports · Digital

Uber × Sports Digital

Digital-first sports audience targeting and programmatic delivery.

Programmatic

CRED × Programmatic Campaign

Data-driven programmatic campaign across premium digital inventory.

Performance

Groww × Performance Marketing

Full-funnel performance marketing with ROAS optimization.

Sports · Audience

Swiggy × Sports Audience Digital

Sports audience digital targeting during live match windows.

Cross-Platform

MPL × Cross-Platform

Cross-platform digital campaign spanning search, social, and OTT.

OTT · Integration

Unacademy × OTT Integration

OTT ad integration across streaming platforms during sports events.

Our process See full process →
01
Brief & scope
02
Strategy & plan
03
Execute & activate
04
Measure & optimise
Our people

The IO team.

Performance marketing specialists, programmatic buyers, and data scientists driving digital advertising across India's sports and entertainment ecosystem.

View all divisions
ITW IO Director
Programmatic · Mumbai · ex-InMobi
10 yrs
ITW Digital Lead
Performance Marketing · Bangalore
8 yrs
ITW Analytics Head
Data Science · Delhi · ex-Google
9 yrs
The people behind the work

Meet the IO team.

View full team →
Sanjay Krishnan
IO Director · 10 years
Send message →
Divya Menon
Performance Lead · 8 years
Send message →
Arjun Rao
Analytics Head · 9 years
Send message →
Tanvi Shah
OTT Specialist · 6 years
Send message →
From the journal

IO insights.

All articles →
Ask AI →