IO.
Performance-driven
digital.
Programmatic advertising, search, social, OTT, and app placements across 100+ digital properties. Real-time bidding, data-driven targeting, and full-funnel attribution — from awareness to conversion.
Key services.
Programmatic Advertising
Real-time bidding, audience targeting, cross-platform delivery via DSPs and SSPs.
Search & Social
SEM, SEO, paid social campaigns across Google, Meta, LinkedIn, X, and regional platforms.
OTT & Streaming
Video ad placement across JioCinema, Hotstar, SonyLIV, YouTube, and 50+ streaming platforms.
Featured clients.
6 highlights · see all →Uber × Sports Digital
Digital-first sports audience targeting and programmatic delivery.
CRED × Programmatic Campaign
Data-driven programmatic campaign across premium digital inventory.
Groww × Performance Marketing
Full-funnel performance marketing with ROAS optimization.
Swiggy × Sports Audience Digital
Sports audience digital targeting during live match windows.
MPL × Cross-Platform
Cross-platform digital campaign spanning search, social, and OTT.
Unacademy × OTT Integration
OTT ad integration across streaming platforms during sports events.
How it works.
Audience Intelligence
First-party data integration, lookalike modeling, interest mapping.
Channel Strategy
Platform selection, creative format optimization, budget distribution.
Campaign Execution
Programmatic buying, real-time optimization, A/B testing.
Attribution & Reporting
Multi-touch attribution, ROAS tracking, incrementality testing.
The IO team.
Performance marketing specialists, programmatic buyers, and data scientists driving digital advertising across India's sports and entertainment ecosystem.
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