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The process

From brief to broadcast
in four steps.

Whether you're buying a single ad slot or assembling a multi-vertical campaign, the platform handles the complexity. You focus on strategy.

HERO Process illustration · four steps · isometric
The buying process

For brands.

01

Browse or brief.

Explore 12,000+ assets across 8 verticals — cricket, football, esports, entertainment, lifestyle, emerging sports, digital media, and corporate events. Filter by budget, format, audience, and timing. Or skip browsing entirely: submit an RFP and let our team match you with the right inventory.

02

Shortlist & negotiate.

Compare options side by side. Request custom quotes for any asset. Our experienced team handles all negotiation — rate optimisation, value-adds, exclusivity terms. You get the best deal without the back-and-forth.

03

Book & pay.

Secure your inventory with a platform booking. Pay via the platform with full escrow protection — your funds are held securely until activation is confirmed. Invoice generation, GST compliance, and payment tracking are all automated.

04

Activate & measure.

We handle production, activation, and reporting. Real-time dashboards track every metric that matters — impressions, engagement, conversions, brand lift. Post-campaign reports are delivered within 48 hours of completion.

The selling process

For rights holders.

Step 01

List your assets.

Upload your inventory — sponsorship slots, media rights, talent availability. Set pricing, availability windows, and terms.

Step 02

Get discovered.

Your assets are surfaced to 1,000+ active brands. Our AI matches your inventory to relevant buyers based on audience, budget, and objectives.

Step 03

Negotiate & close.

Receive RFPs and proposals through the platform. Negotiate terms, approve deals, and sign contracts — all in one place.

Step 04

Get paid.

Funds are released from escrow upon activation confirmation. Automated invoicing and reconciliation. Typical payment cycle: 7 days.

₹2,400Cr

Transacted on platform

1,000+

Brands served

98%

On-time delivery

Verified data · FY24–26
Side-by-side

Platform vs. traditional.

  ITW Platform Traditional
Discovery Browse 12,000+ assets instantly Weeks of calls and emails
Pricing Transparent, real-time Opaque, varies by relationship
Booking Instant confirmation 3–6 week process
Payment Escrow-protected Direct wire, no protection
Reporting Real-time dashboards PDF reports, 30-day delay

Ready to start?

Give us your brief and get a plan back — or browse the marketplace yourself. Our team can walk you through any step.

Still have questions? Read the FAQ or contact us.

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