Your campaigns, live.
Active deliverables.
Across 3 campaignsPending approvals.
2 awaiting actionMonsoon variant creative approved by Sneha. Waiting for Priya Mehta (client) to confirm by 22 Apr.
Initial campaign kickoff with brand team. Arjun Singh waiting on client calendar availability.
Booked talent.
Your IPL campaign is outperforming expectations.
Reach trajectory: 18M vs 16M plan (+12%). Ground LED dwell 2.1× average. Sneha recommends committing the MD47 creative by 22 Apr to sustain momentum. Expected additional reach: 2.4M.
Specialist updates.
IPL MD3 (CSK vs MI) delivered 14.2M impressions against a target of 12M — 118% pacing. LED creative rotation was clean. One flag: the ground-level camera angle on over 14.3 caught a partially obscured logo. Sending screenshot for your review.
Thanks for the flag. The obscured logo is minor — no action needed unless it repeats. Bigger question: can we get the mid-season creative refresh slot confirmed? We want to swap in the monsoon variant by MD8.
Mid-season refresh confirmed for MD8. Creative deadline is 7 days before — so April 28th. I'll drop the updated specs to your deliverables portal today. Also, PKL Hyderabad leg starts next week — Vikram will handle that thread separately.
IPL campaign pacing 118% of target. Mid-season refresh confirmed for MD8 (creative due 28 Apr). Camera angle flag noted, no action needed. PKL Hyderabad handover to Vikram pending. All 3 campaigns on track — no blockers.