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Three paths to 400M impressions.

Three assets matching your brief for FY26 cricket. Same budget envelope (±10%), wildly different mechanics. What you're trading: reach for intent, mass for category exclusivity, brand-loud for pure-digital.

Asset
Option A
A·014WPL Title Deck

WPL Title · 3-yr

Cricket · Women's IPL · Exclusive category
Option B · Recommended ✦
A·028Commentary Booth

Hindi commentary presenter

Cricket · IPL · Broadcast integration · 60 matches
Option C
A·051Fantasy UI

Fantasy category sponsor

Cricket · IPL · Digital · App integration
Investment
₹40Cr / year
3-yr commit · ₹120Cr total
₹8Cr / season
Annual · zero minimum commit
₹14Cr / year
Annual · retargetable
Reach · FY26
78M
Women's IPL · 24 matches
312M
IPL · every match · Hindi feed
94M
Fantasy users · monthly active
Purchase intent
Medium
Aligned with premium positioning
Medium-high
Association with broadcast authority
Highest
Already-purchasing audience · app-native
Exclusivity
Category-exclusive
No competitor can appear · 3 yrs
Asset-exclusive
One sponsor per broadcast feed
Category-exclusive
Fantasy app · category-only
Creative effort
High
New 3-yr campaign · brand world
Low
Uses existing brand assets · 2-wk turnaround
Medium
Digital-native creative · always-on
Availability
● 2 of 3 years left
Expected to close 14 May
● Open · multiple presenters
Choose any 2 of 6 presenters
● Last slot · IPL category
Closes at release of fixtures
Analyst take
Good if you're building a long-horizon brand in women's sport. The reach is the wrong metric here; the narrative is. Lock it in before April.
Top pick. Highest reach per rupee, fastest to market, reversible next year. Weakness: doesn't build a separate brand asset — it's rented authority.
Only buy this if your product has an app-bought conversion path. Wasted on awareness brands. Strong for fintech, OTT, D2C.
View A →
Add B to cart →
View C →
✦ ITW analyst verdict

Buy B. Pilot C.

Your brief says "scale, FY26, cricket-adjacent, measurable". Option B delivers 4× the reach of A at a fifth of the cost, and it's the only option that won't tie you into a 3-yr commitment before you've seen the first read.

Option C is the tactical play: take the last remaining slot, run it alongside B, and you have both the brand-broadcast play and the conversion layer. Total: ₹22Cr for FY26. Projected ROAS 4.6×.

Option A is not a bad asset — it's a bad asset for this brief. Revisit if priorities shift to long-horizon brand-building in women's sport.

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