Band
Range
Who buys here
What you typically get
S
₹25Cr – ₹140Cr
The top-10 spenders in India. Tata, JSW, Reliance, the category kings.
Title / presenting rights · 3-yr commits · category-exclusive · direct-to-CMO relationship
A
₹6Cr – ₹25Cr
The default enterprise buy. Mid-cap consumer, fintech, D2C at scale.
Associate rights · 1–3-yr · named-asset-exclusive · annual renegotiation
B
₹1.5Cr – ₹6Cr
The tactical layer. Challenger brands, season-specific plays, category sponsorships.
Season / event rights · integration-level · digital-heavy · flexible terms
C
₹40L – ₹1.5Cr
Region-specific, single-match, digital-only, or pilot plays.
Per-match · per-asset · per-creator · no commitment beyond the deal
D
₹12L – ₹40L
▶ Start here — startups, regional brands, first-time sponsors. First-sponsorship guide →
Single-asset · single-event · self-serve via marketplace · same-day confirm