Twenty-eight things we publish. No gated forms. Email address optional. If you find one useful, tell us which — we write more of whatever people read.
The only Indian sponsorship report based on clearing prices, not asks. 14 categories, 8 verticals, 4,600 deals analysed. Written by ITW Strategy Director & ITW Entertainment Lead, peer-reviewed by four external CMOs.
What activation means, what it costs, and how to plan a first campaign from ₹12L.
Who owns what, what cleared, what to watch for '27.
The brief we wish we received. Fill it in, send it anywhere.
318 named personalities · published fees · updated quarterly.
Brand lift, search lift, MMM, attribution — without theatre.
Platform shifts, rate inflation, where the money actually goes.
The spreadsheet we use internally. All formulas included.
n=4,200 · psychographic + commercial implications.
14 clauses nobody remembers until it's too late.
WPL, women's ISL, chess — the categories brands should buy now.
What we wrote, what moved, what to watch. 42,000 readers. 68% open rate. Written by Nikhil V. every week.