Brand portal
Welcome back, Priya.
Tata Consumer Products · ITW Catalyst gateway · Last login 2 min ago · Mumbai
Your active campaigns and pending approvals are below. Start by reviewing your active campaigns, then check pending approvals.
Active spend · YTD
₹8.4Cr
↑ 22% vs last yr
Live campaigns
3
across 2 divisions
Reach delivered
38M
pacing 108% of plan
Blended ROAS
4.1×
above ₹target 3.2×
Active campaigns.
View all →| Campaign | Division | Spend | Pace | |
|---|---|---|---|---|
| WPL · Title launch since 14 Mar · Q1 bump |
Catalyst | ₹6.4Cr / ₹6.4Cr | 100% |
Open |
| Tata Neu · multi-sport bundle Q2-Q3 · 8 properties |
Catalyst | ₹1.8Cr / ₹11Cr | ₹1.8Cr (16%) |
Open |
| Diwali · 80-creator Tata Tea Oct 25–Nov 12 |
Influence | ₹0.2Cr / ₹2.4Cr | ₹0.2Cr (8%) |
Open |
Your specialists.
AS
ITW Sports Specialist
Catalyst · Cricket lead
Owns: WPL, Tata Neu bundle
SD
Sneha Desai
Influence · Creator ops
Owns: Diwali 80-creator
RM
Rohit Menon
Strategy · Client lead
Escalation · QBRs
Your WPL title is outperforming plan by 28%.
CTV dwell +36% vs benchmark; social reach 2.1× projection. Arjun recommends renewing for 27/28 now before the open-market pricing hardens. Expected delta: ₹1.8Cr over three seasons.