Pricing that breathes.

Every rate card is a starting point. Actual pricing adjusts based on demand, seasonality, exclusivity, and your buying history. Below is a real-time breakdown of how your rates are calculated and what drives price movement.

Demand index

78/100

HIGH. IPL slots filling 3× faster than last season. Limited inventory accelerates pricing upward.

Seasonality premium

+15%

Peak season surcharge active Apr–Jun. Summer holidays drive brand spend and competition for inventory.

Exclusivity premium

+20–40%

Category exclusivity adds a premium per property. Banking/Finance exclusive: +30%. E-commerce: +25%.

Loyalty discount

−8%

Your account qualifies for returning-buyer rate. Multi-year relationships earn cumulative discounts.

Live pricing example.

Real-time adjustment for your active campaigns

Asset name	Base rate	Adjusted rate	Factors applied
IPL Ground LED Primary sponsorship · 12 matches	₹15L	₹18.2L	demand +12% season +15% loyalty −8%
PKL Digital Banner Standard placement · Full season	₹3.5L	₹3.2L	demand −8% season +5% loyalty −8%
ISL Title 2027 Title sponsor · Exclusive	₹8Cr	₹9.2Cr	demand +8% season +10% exclusivity +15% loyalty −8%
WPL Associate Associate partner · Season 2027	₹4.2Cr	₹4.8Cr	demand +5% season +12% loyalty −8%
Sunburn Main Stage Festival sponsorship · 3 nights	₹1.2Cr	₹1.4Cr	demand +18% inventory −5%

Rates refresh every 6 hours · next update in 2h 14m

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How pricing updates

Demand index updates daily based on real inventory movement. Seasonality adjusts monthly. Exclusivity premiums lock in at contract signing. Loyalty discounts compound annually. All adjustments apply retroactively to pending orders.

Buyer protection

Shortfall-protected pricing.

For bookings 90+ days out

Bookings made 90 or more days before the event get rate protection. If market rates drop between your booking date and the event, the lower rate applies automatically. You never pay more than the market on event day.

This protects early buyers from overpaying when demand softens closer to the event. No renegotiation needed — the adjustment is automatic.

How it works · Example

Booked at

₹12L

120 days out

→

Market dropped to

₹10L

30 days out

→

You pay

₹10L

Protected ✓

Timing adjustments

Last-minute / scatter pricing.

Book early, pay less

Rates increase as event dates approach. The premium reflects reduced flexibility for rights holders and increased demand pressure. Plan ahead for the best rates.

Booking window	Days before event	Rate adjustment	Example (₹10L base)
Early bird Best available rate	90+ days	Base rate	₹10L
Standard Moderate premium	60–89 days	+10%	₹11L
Late Higher premium	30–59 days	+20%	₹12L
Scatter / last-minute Maximum premium	<30 days	+35%	₹13.5L

Commitment tiers

Volume commitment tiers.

Volume discounts apply at scale.

Commit to more inventory across a season and unlock cumulative discounts. Volume discounts apply across properties within the same contract.

Commitment tier	Matches / assets	Discount	Notes
Starter Ad-hoc buying	1–3 matches	Base rate	no minimum
Growth Multi-match commitment	4–7 matches	−5%	single property
Scale Half-season commitment	8–14 matches	−10%	cross-property eligible
Full season Season-long commitment	15+ matches	−15%	priority inventorylocked rates
Multi-property bundle Cross-property season deal	2+ properties	−20%	dedicated account leadcustom reporting

Volume discounts apply across properties within the same contract. Combine IPL + ISL + PKL inventory in a single agreement to reach higher tiers. Contact your account lead for custom bundle pricing.

Have questions about your rate?

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