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PORTRAITSmriti Mandhana · studioeditorial
Cricket · India W · 28 yrs · represented by ITW

Smriti Mandhana.

India's most prolific women's cricket opener. Vice-captain. 6.2M on Instagram. The face of three major launches last year.

Annual floor
₹2.80Cr
Per-day shoot
₹55L
Open slots · FY26
6 of 9
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Reach & audience.

FY26 · 30 day avg · 3rd party verified
Instagram
6.2M
+2.1% m/m
X · Twitter
1.8M
+0.8%
Engagement rate
6.8%
Best-in-class · cricket avg 3.1%
India share
88%
Diaspora 8% · global 4%
Age split
18–2422%
25–3434%
35–4428%
45+16%
Gender
Women42%
Men58%

2× higher women share than men's cricket avg.

Top cities
Mumbai14%
Bangalore11%
Delhi NCR9%
Hyderabad7%
Pune5%

Current roster.

Gulf Oil · lubricants
2-year · exclusive · ends Dec 2026
Automotive fluids
Hyundai · Creta campaign
1-year · co-exclusive · ends Jan 2027
Auto SUV · conflict risk
L'Oréal Paris
3-year · exclusive · ends Mar 2028
Personal care
MyFitness peanut butter
18-month · ends Aug 2026
Health food
+ 5 more brands
Puma · Revital · Herbalife · Lenskart · Noise
Full list →
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