Smriti Mandhana.

India's most prolific women's cricket opener. Vice-captain. 6.2M on Instagram. The face of three major launches last year.

Annual floor

₹2.80Cr

Per-day shoot

₹55L

Open slots · FY26

6 of 9

Compare with others

Reach & audience.

FY26 · 30 day avg · 3rd party verified

Instagram

6.2M

+2.1% m/m

X · Twitter

1.8M

+0.8%

Engagement rate

6.8%

Best-in-class · cricket avg 3.1%

India share

88%

Diaspora 8% · global 4%

Age split

18–2422%

25–3434%

35–4428%

45+16%

Gender

Women42%

Men58%

2× higher women share than men's cricket avg.

Top cities

Mumbai14%

Bangalore11%

Delhi NCR9%

Hyderabad7%

Pune5%

Current roster.

Gulf Oil · lubricants

2-year · exclusive · ends Dec 2026

Automotive fluids

Hyundai · Creta campaign

1-year · co-exclusive · ends Jan 2027

Auto SUV · conflict risk

L'Oréal Paris

3-year · exclusive · ends Mar 2028

Personal care

MyFitness peanut butter

18-month · ends Aug 2026

Health food

+ 5 more brands

Puma · Revital · Herbalife · Lenskart · Noise

Full list →