Brief
Mahindra XUV 700 launch. ₹3–6Cr annual. Category: automotive SUV. Exclusivity: D2C autos.
T·01
Suryakumar Yadav
Cricket · MI captain
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T·02
Smriti Mandhana
Cricket · India W vice-captain
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T·03
Neeraj Chopra
Athletics · Olympic gold
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Pricing & commercials
Annual floor
₹4.00Cr
₹2.80Cr
₹6.50Cr
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Per-shoot day
₹80L
₹55L
₹1.25Cr
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Auto category exclusivity
✓ Available
✓ Available
✗ Taken · Omega
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Reach & audience
Instagram
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Post engagement rate
4.2% above cricket avg
6.8% best
5.1%
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India share · audience
92%
88%
78%
—
Audience age 25–44
48%
52% best fit
44%
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Brand fit · AI signal
SUV / aspirational fit
82/100
74/100
94/100
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Controversy risk · 24m
Low
Low
Very low
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Current endorsements
Dream11 · boAt · Skechers 12 brands
Gulf Oil · Hyundai · L'Oréal 9 brands
Tata AIA · Under Armour · Omega 14 brands
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Availability · FY26
Open endorsement slots
12 slots open
6 slots
2 slots scarce
—
Shoot days · earliest
22 May 2026
04 May 2026 soonest
Aug 2026 · post-Games
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Your move
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✦ AI · Universe model
For an XUV 700 launch, Neeraj Chopra has the highest brand-fit score but Omega has the automotive lock. Smriti Mandhana is the best value — 6.8% engagement, 52% in your age target, ₹2.8Cr floor, and the automotive category is open.