In the news.
Press releases, media mentions and interviews. What the industry is saying about ITW and the markets we serve.
ITW launches Universe — India's first integrated sports marketing platform.
The platform consolidates sponsorship discovery, talent booking, campaign management and analytics into a single ecosystem serving 400+ brands.
Recent coverage.
ITW Catalyst sees 40% growth in IPL sponsorship mandates for 2026 season
Mint reports on ITW's expanding role as the go-to agency for mid-tier brands entering IPL sponsorship for the first time.
Women's sport is not a CSR play anymore: ITW CEO on WPL's commercial viability
In-depth interview on the revenue trajectory of women's cricket and why brands are committing multi-year deals.
ITW partners with Krafton to manage brand integrations for BGMI Masters 2026
Eight endemic and non-endemic brands signed for the tournament's in-game and broadcast sponsorship inventory.
AdAsia 2026: ITW presents the creator-sport convergence thesis
Key session covered by Exchange4Media on how creators are replacing traditional sports ambassadors in brand campaigns.
ITW Catalyst reports ₹420Cr in managed sponsorship value for FY26
Annual results show 52% YoY growth driven by cricket, entertainment and the new marketplace platform.
How Indian football clubs are learning to sell sponsorship from cricket
Article references ITW's cross-sport sponsorship playbook and the templated approach being adopted by ISL franchises.
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Press kit.
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Priya Mahajan
Head of Communications, ITW Catalyst
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