Post-Campaign Report · Final
Generated 10 Jun 2026
Tata Motors IPL 2026 Campaign Report.
LED Perimeter 360° + Digital Sight Screen across 14 matches. Campaign period: 22 Mar – 25 May 2026.
BrandTata Motors Ltd.
PropertyIPL 2026 · RCB
Campaign dates22 Mar – 25 May 2026
Total spend₹4.2 Crore
Account managerSneha D.
Viewership & reach.
BARC + Digital combined
Total Impressions
842M
Across TV + Digital
▲ 18% vs. target
TV Viewership (BARC)
624M
Cumulative reach
▲ 12% vs. IPL 2025
Digital Reach
218M
JioCinema + Social
▲ 34% vs. target
Social Mentions
14.2K
Brand + property tags
▲ 28% vs. baseline
Avg. Screen Time
4.8s
Per over (broadcast)
▲ 0.6s vs. contracted
ROI analysis.
Cost Per Impression
₹0.50
vs. ₹0.85 industry avg.
41% below avg.
Brand Recall Lift
+22%
Post-campaign survey (n=2,400)
Above 15% benchmark
Estimated Media Value
₹12.6Cr
Based on equivalent ad rates
3x spend ROI
Search Lift
+38%
Brand search volume during IPL
vs. pre-campaign baseline
Proof of performance.
48 assets captured
Broadcast screenshots
POP-01RCB vs CSK · Over 6 · LED visible
POP-02RCB vs MI · Powerplay · Sight screen
POP-03RCB vs KKR · Strategic timeout
POP-04RCB vs GT · Boundary replay
On-ground photo evidence
POP-05LED perimeter installation · Chinnaswamy
POP-06Digital sight screen · close-up
POP-07Fan zone · Tata Motors booth
POP-08Match day wide shot · full ground
Deliverables checklist.
DeliverableContractedDeliveredStatus
LED Perimeter 360° · home matches7 matches7 matches✓ Delivered
LED Perimeter 360° · away matches7 matches7 matches✓ Delivered
Digital Sight Screen · powerplay overs84 overs92 overs▲ Exceeded
Social media posts (brand mention)28 posts34 posts▲ Exceeded
Post-match highlight integration14 clips14 clips✓ Delivered
Brand recall survey (post-campaign)1 study1 study✓ Delivered
Fan zone booth · home matches7 activations7 activations✓ Delivered
Post-campaign report & data dump1 reportThis document✓ Delivered
Execution gallery.
Download all assets ↓EX-01LED placement · Match 1
EX-02Sight screen · Match 3
EX-03Social post creative
EX-04Highlight reel integration
EX-05Fan zone photos
EX-06Replay broadcast capture
Next season.
Renew or expand for IPL 2027.
Commit early. Save up to 12% on next season's campaign. Your specialist can walk you through options.
Invoice & payment summary.
InvoiceAmountDateStatus
INV-2026-0412 · Advance (50%)₹2,10,00,00015 Mar 2026✓ Paid
INV-2026-0588 · Mid-campaign (25%)₹1,05,00,00020 Apr 2026✓ Paid
INV-2026-0741 · Final settlement (25%)₹1,05,00,00005 Jun 2026Due 20 Jun
Total contract value
₹4,20,00,000
Paid to date
₹3,15,00,000 (75%)
Outstanding
₹1,05,00,000 (25%)