Intelligence / Partner analytics
Partner analytics.
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✦ Intelligence · partner insights
Sunburn Festival utilization dropped 18% YoY. Recommend price adjustment or bundle with Lollapalooza.
At-risk partners: 3 total. Recommend engagement call with Sunburn, Blue Tokai, Gaana; upcoming renewals in 6 weeks.
Active partners
142
Avg utilization
72%
↑ 4% vs LY
Renewal rate
84%
↑ 12% vs LY
Revenue generated
₹362Cr
↑ 28% vs FY25
| Partner | Type | Assets | Utilization | Revenue | Renewal status | Health |
|---|---|---|---|---|---|---|
| Mumbai Indians | IPL Team | 12 |
94%
|
₹28Cr | Renewed | ● On track |
| Bengaluru Bulls | PKL Team | 8 |
78%
|
₹4.2Cr | Up for renewal | ● At risk |
| FSDL (ISL) | League | 24 |
85%
|
₹42Cr | Active | ● On track |
| Sunburn Festival | Entertainment | 6 |
62%
|
₹8Cr | At risk | ● Below target |
| Gaana (Streaming) | Digital | 14 |
68%
|
₹6.5Cr | Up for renewal | ● At risk |
| Pro Kabaddi League | League | 18 |
82%
|
₹22Cr | Active | ● On track |
| Blue Tokai Coffee | Brand | 4 |
56%
|
₹2.8Cr | Draft | ● At risk |
| Lollapalooza India | Entertainment | 8 |
91%
|
₹18Cr | Active | ● On track |
Upcoming renewals
Bengaluru Bulls · PKL
Renewal due: 18 May 2026
27 days
Gaana · Streaming
Renewal due: 8 June 2026
47 days
Blue Tokai · Brand
Renewal due: 15 June 2026
54 days