Intelligence / Campaign performance
Campaign performance.
⌕
Active campaigns
14
↑ 3 new · Q2
Total reach
180M
↑ 12% vs Q1
Avg ROI
3.4×
↑ 0.6× vs budget
Client satisfaction
4.6/5
↑ from 4.2
| Campaign | Client | Vertical | Reach | ROI | Status | Health | Report |
|---|---|---|---|---|---|---|---|
| IPL Team Associate · MI | Tata Motors | Cricket | 42M | 4.2× | Active | ● On track | |
| ISL Title Rights | Amazon Prime | Football | 28M | 3.8× | Active | ● On track | |
| Sunburn Festival · Main Stage | Amul | Entertainment | 18M | 2.1× | At risk | ● At risk | |
| PKL Digital Package | Flipkart | Kabaddi | 24M | 3.5× | Active | ● On track | |
| Esports Tournament Sponsor | Red Bull | Esports | 12M | 2.8× | Active | ● On track | |
| Music Festival · Entertainment | Pepsi | Entertainment | 16M | 1.9× | Underperforming | ● Underperforming | |
| Cricket League · Digital | Colgate | Cricket | 31M | 3.9× | Active | ● On track | |
| Lifestyle Brand · Content Series | Levi's | Lifestyle | 9M | 2.6× | Active | ● On track |
Proof of execution.
4 broadcast captures · 8 on-ground photos · 3 social postsBroadcast frame
MI vs CSK · Broadcast
12 Apr · 20:14 IST
Verified
Stadium photo
Wankhede · Ground LED
12 Apr · 19:30 IST
Verified
Social post
Instagram · MI branded
12 Apr · 22:00 IST
Verified
Broadcast frame
RCB vs KKR · Replay
14 Apr · 21:02 IST
Verified
Stadium photo
Chinnaswamy · Boundary
14 Apr · 20:15 IST
Verified
BARC viewership.
Data: BARC India, Week 12-16, 2026Average TVR
6.8
+0.4 vs last season
Impressions (000s)
4,20,000
+18% YoY
Reach (000s)
1,82,000
+12% YoY
Avg time spent
48min
+6 min
Market share
34%
+2.1 pts
By match / episode
MI vs CSKTVR 9.2
RCB vs KKRTVR 7.8
DC vs SRHTVR 5.4
GT vs LSGTVR 4.8
By geography (top 5)
Mumbai22%
Delhi NCR18%
Bangalore14%
Chennai12%
Kolkata10%
By demographic
M 18-3438%
M 35-5424%
F 18-3418%
F 35-5412%
55+8%
Generate reports.
Per-campaign downloadable report packsCampaign Summary PDF
Auto-generated overview with KPIs, reach, ROI, and timeline
~2.4 MB
Raw Performance Data
Complete dataset with daily metrics, CSV and Excel formats
~1.8 MB
Proof of Execution Pack
ZIP of all broadcast captures, stadium photos, and social screenshots
~48 MB
Client Presentation
Auto-generated deck with branded slides, charts, and highlights
~8.2 MB
Invoice & Commercial Summary
Financial summary with invoiced amounts, payment status, and GST details
~1.2 MB