Overview / Analytics
Analytics & reporting.
Range
Division
Vertical
Gross bookings
₹42.8Cr
↑ 22% YoY
Avg deal size
₹91L
↑ 8%
Conversion · inbound
34%
↑ 4 pts
AI-assisted deals
68%
↑ 19pts
Revenue trend.
BookedProjected
JanFebMarAprMayJunJulAugSepOctNovDec
Audience mix.
Cricket fans44%
Football fans22%
Entertainment18%
E-sports9%
Lifestyle7%
Top regions.
| Region | Share | YoY |
|---|---|---|
| Mumbai | 28% | +12% |
| Delhi NCR | 22% | +8% |
| Bangalore | 14% | +18% |
| Kolkata | 10% | −2% |
| Chennai | 9% | +5% |
| Tier-2 | 17% | +24% |
Pipeline stages.
01 · Brief44
02 · Scoping28
03 · Proposal18
04 · Negotiate11
05 · Won7
Conversion 01 → 05 · 16% (industry avg 11%)
Top campaigns this quarter.
Full report →| # | Campaign | Brand | Division | Spend | Reach | ROI | Status |
|---|---|---|---|---|---|---|---|
| 01 | CSK × DreamSetGo bundle | DreamSetGo | Catalyst + Journeys | ₹6.4Cr | 22M | 3.8× | live |
| 02 | WPL title launch | Tata | Catalyst | ₹12Cr | 35M | 4.2× | live |
| 03 | Sunburn main stage | Maggi | Playworx | ₹2.8Cr | 8M | 2.8× | done |
| 04 | 420-creator Diwali | Nykaa Fashion | Influence | ₹3.1Cr | 42M | 5.1× | done |
| 05 | BGMI Masters title | Dream11 | Catalyst | ₹4.2Cr | 14M | 3.4× | paused |