/26.04
RV
Ravi ViswanathanSuper admin
Commerce / Exclusivity Rules

Category exclusivity.

Active lock Expiring soon Available Conflict
Properties with exclusivity
24
Active exclusivity locks
68
Conflicts detected
2
⚠ Action required
Revenue from exclusivity premium
₹14Cr
↑ 12% vs Q1

Exclusivity rules IPL 2026

CategoryStatusBrandLock periodPremiumAction
Beverages
Locked
Coca-Cola Apr–Jun 2026 +25% View contract
Automotive
Locked
Mahindra Full season +30% View contract
Banking
Open
+25% available Assign
Telecom
Locked
Jio Full season +35% View contract
E-commerce
⚠ Conflict
Myntra + Flipkart Resolve
FMCG
Open
+20% available Assign
EdTech
Open
Standard Assign
Gaming
Locked
Dream11 Full season +40% View contract
E-commerce exclusivity conflict
Myntra (₹8Cr deal pending) and Flipkart (₹12Cr expression of interest) both want IPL e-commerce exclusivity. Escalate to Sales Director.