One brand per category.
When you buy exclusive, no competing brand can appear on that property in your category. Here's what's taken and what's open for your selected property. Available categories come with a premium — see pricing.
Exclusivity locks the category for the contract period. Taken categories cannot be negotiated. Open categories get marked up based on current demand. Lock-in period extends from contract start date. Early unlock requests require approval. Approval rate: 12%, or wait for natural expiry.
How exclusivity enforcement works.
Brand books Beverages category for a property
System checks for existing category conflicts in real time
If conflict found: booking blocked, notification sent to both parties
Senior override available for commercial exceptions
Override requires written approval from designated authority
Pepsi Co. — Beverages
Cannot book Beverages category for ISL 2026-27. Category is locked by Coca-Cola until Mar 2027.
Adjacent category buffer.
Competing brands in the same industry get a minimum 2-slot gap on LED rotations. This prevents back-to-back display of rival brands during broadcasts.
Same-industry brands: minimum 2 rotation slots apart